PinnedBuilding analytics teams for real impactFive lessons in pragmatic data scienceOct 20, 20222Oct 20, 20222
Why Mid-Market Companies Should Focus on Practical Solutions Before AIIt’s easy for us to get caught in the hype surrounding the latest and greatest tech advancements. Currently, AI is at the forefront of this…Jul 21Jul 21
The In-Sourced Analytics Revolution: Leveraging Popular Tech for Sales & Marketing TransformationAI and Machine Learning have been reshaping industries for the last 5–10 years, and businesses, regardless of size, find themselves at a…May 21May 21
Taking Charge of Your Revenue Growth AnalyticsRevology Analytics had the opportunity to join 25 leading Revenue Growth Management executives in CPG and Manufacturing in St. Louis…Nov 17, 2023Nov 17, 2023
2023 Revenue Growth Analytics Maturity ReportI’m excited to share our latest publication, the “2023 Revenue Growth Analytics Maturity Report”.Oct 27, 2023Oct 27, 2023
Promotion Analytics: Why 50% of companies are falling behind and how to catch up.Key findings from our inaugural Revenue Growth Analytics Maturity Scorecard.Sep 4, 20231Sep 4, 20231
Demistifying Marketing Mix ModelingLeveraging Meta’s Robyn for Effective Marketing Effectiveness MeasurementJul 14, 2023Jul 14, 2023
The Merits of Aggregated Data for Demand and Price Elasticity ModelingChallenging the Norms with Retail Chain-level Data: A Practical, Efficient, and Robust Approach to Predict and Explain Retail SalesJul 14, 2023Jul 14, 2023
A Brief Guide to Price Elasticity Modeling — Part 2Contrasting Regression vs. Machine Learning based approachesMay 25, 20232May 25, 20232
Demystifying Marketing AnalyticsLeveraging Multi-Touch Attribution and Marketing Mix Modeling To Optimize Marketing Spend & Results.May 22, 20236May 22, 20236