Armin Kakas – Medium

Armin Kakas

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Armin Kakas

Building analytics teams for real impact

Five lessons in pragmatic data science

Oct 20, 2022

Building analytics teams for real impact

Oct 20, 2022

Armin Kakas

Why Mid-Market Companies Should Focus on Practical Solutions Before AI

It’s easy for us to get caught in the hype surrounding the latest and greatest tech advancements. Currently, AI is at the forefront of this…

Jul 21

Jul 21

Armin Kakas

The In-Sourced Analytics Revolution: Leveraging Popular Tech for Sales & Marketing Transformation

AI and Machine Learning have been reshaping industries for the last 5–10 years, and businesses, regardless of size, find themselves at a…

May 21

The In-Sourced Analytics Revolution: Leveraging Popular Tech for Sales & Marketing Transformation

May 21

Armin Kakas

Taking Charge of Your Revenue Growth Analytics

Revology Analytics had the opportunity to join 25 leading Revenue Growth Management executives in CPG and Manufacturing in St. Louis…

Nov 17, 2023

Taking Charge of Your Revenue Growth Analytics

Nov 17, 2023

Armin Kakas

2023 Revenue Growth Analytics Maturity Report

I’m excited to share our latest publication, the “2023 Revenue Growth Analytics Maturity Report”.

Oct 27, 2023

2023 Revenue Growth Analytics Maturity Report

Oct 27, 2023

Armin Kakas

Promotion Analytics: Why 50% of companies are falling behind and how to catch up.

Key findings from our inaugural Revenue Growth Analytics Maturity Scorecard.

Sep 4, 2023

Promotion Analytics: Why 50% of companies are falling behind and how to catch up.

Sep 4, 2023

Armin Kakas

Demistifying Marketing Mix Modeling

Leveraging Meta’s Robyn for Effective Marketing Effectiveness Measurement

Jul 14, 2023

Demistifying Marketing Mix Modeling

Jul 14, 2023

Armin Kakas

The Merits of Aggregated Data for Demand and Price Elasticity Modeling

Challenging the Norms with Retail Chain-level Data: A Practical, Efficient, and Robust Approach to Predict and Explain Retail Sales

Jul 14, 2023

The Merits of Aggregated Data for Demand and Price Elasticity Modeling

Jul 14, 2023

Armin Kakas

A Brief Guide to Price Elasticity Modeling — Part 2

Contrasting Regression vs. Machine Learning based approaches

May 25, 2023

A Brief Guide to Price Elasticity Modeling — Part 2

May 25, 2023

Armin Kakas

Demystifying Marketing Analytics

Leveraging Multi-Touch Attribution and Marketing Mix Modeling To Optimize Marketing Spend & Results.

May 22, 2023

Demystifying Marketing Analytics

May 22, 2023

Armin Kakas

Armin Kakas

I write about Revenue Growth Analytics, encompassing Pricing & Revenue Growth Management, Sales & Marketing Enablement, and Commercial Analytics Transformation.

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